evolving with a tech icon
“The creative and production edge you brought to HP Software and HP Enterprise events made it possible to fully engage our most important audiences - from HP Tech Forum and executive summits to sales kickoffs that started the year with high energy and coherent objectives. Thank you for all the great work. ”
THOMAS HOGAN | Executive Vice President, Sales and Marketing | HP
How we
Partner
Over the years, CG Creative has supported many of the tech icon’s biggest moments from rallying the sales force for the launch of the new Hewlett Packard Enterprise (HPE), to unifying diverse teams following HPE Software’s spin-merge with Micro Focus. Our services have included strategy development, brand updates, creative design, content creation and video production - while navigating make-or-break moments that define the company.
User ConferEnces
Global TECH Forums
We seamlessly orchestrated a 12,000-person, 4-day immersive conference experience from end-to-end starting with event brand identity and the production of inspiring general sessions and solutions workshops. Additionally, we curated 900 hands-on labs, breakout sessions and a massive expo floor boasting 500+ demos and sponsor partners, along with a 2-day executive track. With our support attendance grew 4X over five years.
"By far, the best and most creative corporate event I have ever attended.
A terrific and unique use of 3D technology.”
JEFFREY KATZENBERG | Film Producer & CEO, DreamWorks Animation
Executive Meetings & FOrums
High-profile, intimate and elite: CG Creative develops programs and events for the most important HP customers, investors and partners.
INternal Events
Global Sales Kickoffs
Priorities change fast in tech – our aim is keeping the sales force engaged, motivated and bought-in to whatever strategy comes their way. From jaw-dropping openings and unexpected speakers to thoughtful interactivity and future-focused content, each year’s Global Sales Kickoff reset old ways of thinking and challenged attendees to level up.
Analyst & InDustry Meetings
From concept to execution, the CG Creative Team orchestrated intimate events integrating live and virtual components. Through strategic messaging, distinctive event branding and flawlessly executed production, we created upscale experiences captivating both in-person and remote attendees.
Executive
Briefing Centers
The CG Creative team led design efforts for the HP Executive Briefing Center and Software Innovation Center, creating dynamic and collaborative spaces integrating state-of-the-art technology to engage and impress critical HP clients, media and other stakeholders.
Rebrand DESIGN
& Global Launch
Collaborating closely with internal marketing stakeholders to build the HP Brand Book, we helped articulate comprehensive guidelines to ensure HP and its worldwide partners maintain a consistent voice and image.
