pushing technology boundaries

Microsoft Case Study

BRAND STRATEGY & POSITIONING
EVENT DESIGN & SUPPORT
PRESENTATION DESIGN
VIDEO & STAGE PRODUCTION

"Your creativity, partnership and collaboration allowed us to take our annual keynote presentation for 4800 field sellers to an entirely new level. You helped us redefine ourselves."

BRAD McKEICH | Chief of Staff, Worldwide Enterprise & Partner Group

How we
Partner

Whether in Cairo, Warsaw, New York City or Atlanta, CG Creative’s Microsoft events showcase innovation and technology in bold new ways. The Global Partners Summit, ImagineCup and Microsoft Global Exchange Sales/Partner conference exceeded audience expectations while delivering key stories for the world's largest software maker.

Global
PartnerS SummitS

CG Creative reached new heights in projection mapping for Microsoft’s annual Global Partners Summit - adding a thrilling dimension to Microsoft’s graphics and splitting screens for a smashing effect. Besides providing overall technical production, CG Creative orchestrated staging, automation and onscreen content animation that brought participants to their feet.

Enterprise
Partner MeetingS

To dazzle Microsoft partners at their annual meeting, CG Creative thought “inside the box” to create a mesmerizing, multi-dimensional audience experience. Starting by asking, “What if…” we created a cube inspired by Microsoft’s iconic brand that not only reflected content, but showcased performers who energized the crowd. If that wasn’t enough of a wow factor - the crescendo was the cube exploding with screens flying over the audience, eventually becoming IMAG screens where the audience could see the rest of the program.

Microsoft MGX Global Exchange

Epic events call for epic experiences. CG Creative drafted the story of Microsoft’s journey to open MGX - the company’s annual sales and management event - and produced it from beginning to end, including working with a choreographer and dancers to set it all in motion. The result was a breathtaking opening performance that looked as if performers were controlling the graphics. CG Creative sustained the magical momentum with stunning presentation design and inspiring content support.

Imagine Cup
GLobal aWards

Imagine Lincoln Center in New York City filled with cheering students from around the globe. That was the result of Microsoft and CG Creative’s awe-inspiring experience for Microsoft’s annual youth competition - an uplifting story and performance centered on the theme that anyone can change the world. CG Creative crafted the story, cast the performers, and provided scenic design and animation for this mammoth production.

LINCOLN CENTER - NEW YORK CITY

Pyramids AT
GIZA

An event of epic proportions: The Imagine Cup set against the Great Pyramids at Giza. It was a carefully-orchestrated exercise in logistics, respectful creativity and reverence for one of the world’s most storied landmarks.

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