celebrating a legend
BRAND STRATEGY & POSITIONING
EVENT DESIGN & SUPPORT
WEBSITE DESIGN
Video & Production
"I’ve always been interested in creative ideas and new ways of reaching people, so this is a really exciting initiative for me. I hope it will allow people who might be interested to access parts of my archives they might otherwise not be able to. I’m looking forward to working with HP on this project."
PAUL McCARTNEY
How we
Partner
Paul McCartney (MPL) and HP teamed with CG to craft a multi-media project for the legend.
McCartney
DIGITAL LIBRARY
It was our privilege to design the digital interfaces for Sir Paul’s priceless collection of photographs, memorabilia, videos, songs and other items from his personal collection in a digital library unlike any other.
VIDEO
Storytelling
To promote the launch of the digital library, we created video assets used for the global roll out, media campaigns and event activations.
WEBSITE
Design & Strategy
Heading up design of the Paul McCartney website, we created a home for the music icon’s merchandise, tour information, songs and more.
Tour Activations
& Sphere experiences
We concepted and created a traveling “sphere“ experience for HP+McCartney tours and events to promote the Digital Library project.
